Brand Statement • August 2024

Newsletter

Problem: A nonprofit’s quarterly newsletter, unchanged for decades, saw declining readership and needed a refresh.

Solution: As editor, I led the creation of a brand statement with the board, then launched a member survey to guide its transformation

Social Media Strategy • August 2024

Social Media Strategy Course Capstone Paper

This college capstone paper presents a social media strategy and policy for a new art business.

Brand Statement • August 2024

Small Business Brand Statement Creation

The client sought to sell her artwork and merchandise. We refined her vision—empowering motherhood and fostering community. With my guidance, she crafted a brand statement and outlined actionable next steps

August 2024

Instagram Social Media Strategy Proposal

Challenge: The company needed an initial Instagram strategy.

Solution: I proposed a three-month plan using their creative assets and brand voice.

Brand Voice Document • August 2024

Brand Voice Document

Challenge: The company needed influencers to promote its fabric sample program.

Solution: I set goals and created a brand voice guide for the audience.

Result: Influencers had clear direction on the program and expectations.