January 2025 Welcome Booklet This booklet was sent to new trade accounts opened with an interior design-focused fabric company.
January 2025 Trade Account Resource Booklet A booklet describing the benefits available to people who open trade accounts with an interior design-focused fabric company.
Sales Pitch/Video Script • August 2024 Sales Presentation Problem: The papermill needed leads for its smallest machine, targeting experimental projects.Solution: I created and delivered a sales pitch to hand papermakers and artists, positioning them as ideal partners.Result: The pitch generated six leads, with two entering product development within a month.
Lead Nurturing • August 2024 Three Email Welcome Flow A three-email welcome series for new subscribers
Website Content • August 2024 Landing Page - Customer Journey Problem: Customers struggled to determine how much fabric to buy for upholstery projects.Solution: I collaborated with a designer to create an SEO-optimized fabric calculator, used in email marketing to convert sample orders into purchases.
Lead Generation • August 2024 Email List Sign-up Form Challenge: The company needed a better lead magnet to capture emails, as the 10% discount wasn't effective.Solution: I identified that customers started with sample orders, making a "10 free samples" offer more compelling and immediately useful.
